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Most of your web content should be short and to the point. Your blog page is your opportunity to post long-form content that can educate your audience on how to solve their problems, therefore building your authority as an expert in your industry. Blogs tend to range from 750 to 3,000 words in length, and shorter blogs should link to larger pieces within the same topic. Sample topics for content writing include: how-to blogs, ultimate guides, and frequently asked questions (FAQs).